Categories: GENERAL

Starbucks is shutting down its NFT rewards program

The Starbucks NFT rewards program will soon be no more.

In late 2022, Starbucks dipped its toes into the world of Web3 with a beta launch of its new NFT rewards program, Starbucks Odyssey. It özgü remained as a closed, invite-only beta ever since.

However, according to a recently updated FAQ on the official Starbucks Odyssey website, it seems that the NFT reward program will never leave beta. That’s because Starbucks is killing it.

What’s happening to Starbucks Odyssey?

On March 15, Starbucks added the following question to its FAQ: “Why are you ending the Starbucks Odyssey Beta program?”

“The Starbucks Odyssey Beta must come to an end to prepare for what comes next as we continue to evolve the program,” reads Starbucks’ answer.

According to the website, the Starbucks Odyssey program will officially end on March 31. Users in the closed beta have until March 25 to complete any remaining Journeys, which were “themed activities” like online games and quizzes that enabled members to earn NFTs and reward points. The project’s Discord channel, a major element for any Web3 community, will be shut down on March 19.

Starbucks shared its crypto-related ambitions in early 2022, when the market was still booming. During a “Partner Open Forum” that year, Starbucks CEO Howard Schultz attempted to shut down an ongoing union drive among its employees. One of the talking points Shultz used in an attempt to excite them about a union-less future with the company: NFTs.

“We are going to be in the NFT business,” Schultz declared.

Cryptocurrency özgü seen a minor resurgence over the past few months, with Bitcoin’s value rising to a new all-time high. However, wariness among retail investors continues to remain after 2022’s crypto crash and FTX’s demise. Furthermore, NFTs or non-fungible tokens have yet to really see signs of a potential comeback in the way that certain crypto tokens have. Even social media platforms, like Facebook and Instagram, have removed NFT-related features that they had added in anticipation for a Web3 boom.

Still, for those who viewed the Starbucks Odyssey reward program as a major win for the NFT space, the move came as a surprise. In February, TechCrunch published an interview with Starbucks Odyssey’s community lead Steve Kaczynski, who said he expected NFT brand building to expand. On Friday, Kaczynski shared that the coffee company was indeed sunsetting the Starbucks Odyssey program and he had unfortunately lost his job as a result.

As for the Polygon blockchain-based NFTs doled out as part of the program, Starbucks says users can continue to hold them, trade them, and buy or sell them on the Nifty Gateway NFT marketplace.

admin

Recent Posts

Tapuda yeni dönem: Büyük Kolaylık

Tapu işlemlerinde mülkiyet devri işlemleriyle ilgili önemli bir değişikliğe gidildi. Buna göre mülkiyet devri işlemleri…

2 hafta ago

Muşamba Nedir, Ne Anlama Gelir? İle İlgili Yararlı Bilgiler

Muşamba Nedir, Ne Anlama Gelir? 03 Ekim 2024 Perşembe 22:40 ABONE OL Muşamba, su geçirmezlik…

3 ay ago

Türkiye’de Tapu İşlemleri: Bilmeniz Gereken Her Şey

Tapu Nedir? Tapu, bir mülkün resmi sahipliğini belgeleyen bir dokümandır ve çoğu zaman iyelik durumunu…

3 ay ago

Yıl İle İlgili Yararlı Bilgiler

Yıl 30 Ekim 2008 Perşembe 20:43 ABONE OL Yıl Nedir?Dünyanın, güneş çevresinde tam bir dolanım…

3 ay ago

Gebelik Izlemi tedavi yöntemleri, nedenleri, tanısı

Gebelik Izlemi GEBELİK İZLEMİ Gebelik izlemi, gebeliğin planlanmasıyla başlayan, sağlıklı sürdürülmesini ve sorunsuz bir doğumu…

4 ay ago

Menopoz tedavi yöntemleri, nedenleri, tanısı

Menopoz MENOPOZ Menopoz, ovaryan aktivitenin (üreme ve östrojen yapımı) yitimi ertesinde, menstrüasyonun kalıcı olarak kesildiği…

4 ay ago