Rapper Snoop Dogg is entering a new phase of his storied career, adding “Olympic correspondent” to his resume.
In January, NBC announced that Snoop Dogg would be assisting with their coverage of the 2024 Paris Olympics. The choice follows Snoop Dogg’s involvement in Peacock’s coverage of the 2020 Olympic Games, where he and Kevin Hart provided spirited commentary on sports like Equestrian Dressage. (“This horse is off the chain!” he exclaimed.)
While Snoop Dogg stayed behind the news desk for his 2020 commentary, this summer’s games will see the hip-hop icon on the ground in Paris. Snoop Dogg detailed what that may look like at the Television Critics Association (TCA) winter press tour, where he wore a red, white, and blue tracksuit emblazoned with the NBC logo and his name.
“It’s going to be me actually in the field, at events, moving through the city, doing the things that Snoop Dogg does,” Snoop Dogg said. “We’re planning on shaking it up in many different ways, bringing my flavor and at the same time having fun.”
At one point, he even promised to “get underwater” to learn from the swimmers, to which swimming analyst Rowdy Gaines replied, “If you did what you did with Equestrian in the swimming pool, it would be a slam dunk.”
Snoop Dogg even volunteered himself as an aide should any Olympian need help. “I’ve been working on myself, so in case they need a hand or a foot or an arm, I’m available.”
Snoop Dogg’s greater involvement in the 2024 Olympics is just one example of how NBC plans to tailor its coverage of the Paris games. Executive Producer and President of Olympics Production Molly Solomon told the TCA about how NBC is “throwing out the playbook” this year and trying something completely different.
NBC will be live all day, with finals for popular sports like swimming, gymnastics, and track and field airing live in the afternoons. Solomon noted that this was a “marked shift” from the 2012 London Olympics, which took place in the same time zone as Paris, and where NBC held finals until prime time. Prime time will still be a “curated presentation,” starting with gold medals at 8 p.m. ET and diving into the stories behind the best performances and biggest surprises of each day.
As for Peacock, Solomon called the streaming service “the greatest single Olympics destination in U.S. media history,” adding that “every moment, every medal, every network and cable simulcast will be shown on Peacock,” along with original Peacock programming.
Solomon also hinted that NBC would be “bringing a lot of influencers” into the fold. Then, of course, there’s Snoop Dogg, whose title Solomon couldn’t quite pin down. “Prime-time correspondent? Prime-time reporter?” she asked.
“Just call me ‘OG,'” he replied.
Copy that.