One of the more preposterous things about the Super Bowl is how we get commercials for upcoming commercials. Google is participating in that trend this year.
The folks behind the web’s primary search engine released a behind-the-scenes look of its upcoming Super Bowl ad.
The two-and-a-half-minute video focuses on the “Guided Frame” feature that dropped with the Pixel 7 a year and a half ago. This perk allows low-vision users to capture well-composed shots — and the Pixel 8 expanded it to the rear camera system last year.
The commercial will center on a blind man in a romantic relationship who uses Guided Frame to capture memorable moments with his partner. Director Adam Morse is blind himself, and in the BTS video, he talks about how they did things like rub petroleum jelly on the camera lens to simulate blindness for the viewer.
Some Super Bowl ads try to make you laugh and some of them try to make you cry. This seems like it might be the latter, though we’ll have to wait until two Sundays from now to find out.
